Profile performance score
See if your Instagram profile has
everything it needs to attract followers and drive engagement
Business profile
Bio optimization
Link usage
Verification status
InstagraderTM
Get a free report comparing your Instagram metrics to industry benchmarks. Find out if your engagement rate, posting frequency, and follower growth are on track.
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What's In Your Report
Engagement Analysis
Check how well you’re engaging and
growing your audience
Average likes per post
Comment rate
Follower growth trends
Average engagement rate
Growth Opportunities
Get specific recommendations
to improve your IG strategy
Posting frequency
Engagement strategies
Content mix
Audience growth tactics
Frequently Asked Questions
How are the benchmarks calculated?
Our tool compares your Instagram profile against accounts of similar size and industry. We calculate your engagement rate (likes + comments / follower count), average weekly posting frequency, and follower growth rate, then benchmark these against comparable accounts.
For example, if you're a fashion brand with 50,000 followers, we'll compare your metrics to other fashion accounts with 25,000-100,000 followers to ensure a fair and relevant comparison. This helps you understand exactly how you stack up against your actual competitors, not just generic standards.
Is this different from Instagram's built-in insights?
Yes! While Instagram Insights shows your own metrics, our tool compares your performance to similar accounts in your industry and gives you specific recommendations for improvement. You'll learn not just how you're doing, but how to get better results.
Who is this tool for?
Running an Instagram account but not sure if you're crushing it or falling behind? This tool is for you! Whether you're a scrappy startup, established brand, content creator, or social media manager trying to level up your game, we'll show you exactly where you stand.
Perfect if you're tired of:
- Posting into the void and wondering if your strategy actually works
- Playing detective with your analytics to figure out what's working
- Watching competitors zoom past you while you're stuck in neutral
- Spending hours crunching numbers instead of creating content
- Second-guessing every post because you're not sure what your audience wants
Do I need to have a huge following for this to work?
Nope! Whether you've got 100 followers or 100,000, we'll compare you to similar-sized accounts in your space. You obviously won't want to compare your e-commerce business to Nike - we keep it real with relevant benchmarks.