Crazy Games Levels Up Their TikTok Success with AI Community Engagement

Headquarters

Leuven, Belgium

Founded

2014

Website

crazygames.com

Company Size

Instagram

@crazygames

Industry

Entertainment and Gaming

CrazyGames is a popular online gaming platform with 697.1K followers on TikTok. They share entertaining videos that their fans love and get a high number of comments. They wanted to find smart ways to manage their TikTok community and fan base while also staying on-brand.

Highlights

AI powers real conversations

Smart system matches comments with pre-approved, on-brand responses automatically.

No fan moment gets missed

Round-the-clock response system ensures every community interaction gets attention.

Response rate jumps by 36%

Automated engagement system significantly improves comment interaction efficiency.

Results

4K+

Comments Handled

36%

Increase in Response Rate

Scrollmark automates TikTok management, so we don’t worry about tracking things manually. It shows all our info and comments in one place, saving time and letting us focus more on the community.

Crazy Games

Community Marketing Manager

Powering up comment engagement

Crazy Games teamed up with Scrollmark to reply to more TikTok comments automatically, but still keep things friendly and real.

Scrollmark’s Mark AI would figure out what people are commenting and reply in a friendly, relevant way. This turned simple comments into real engagement, running all on its own.

Setting the new high score

By using Scrollmark, CrazyGames improved their comment response rate by 36% and could talk to more TikTok fans in less time. This made their fans feel heard and kept them coming back for more fun content.

The automation allowed them to scale their community management and freed up the social media team resources for high-value tasks like content planning and creation.

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