Crazy Games Levels Up Their TikTok Success with AI Community Engagement

Crazy Games

Headquarters

Leuven, Belgium

Founded

2014

Website

crazygames.com

Company Size

25

Instagram

@crazygames

Industry

Entertainment and Gaming

CrazyGames is a popular online gaming platform with 697.1K followers on TikTok. They share entertaining videos that their fans love and get a high number of comments. They wanted to find smart ways to manage their TikTok community and fan base while also staying on-brand.

Highlights

AI powers real conversations

Smart system matches comments with pre-approved, on-brand responses automatically.

No fan moment gets missed

Round-the-clock response system ensures every community interaction gets attention.

Response rate jumps by 36%

Automated engagement system significantly improves comment interaction efficiency.

Results

14K+

Comments Handled

36%

Increase in Response Rate

Crazy Games

Scrollmark automates TikTok management, so we don’t worry about tracking things manually. It shows all our info and comments in one place, saving time and letting us focus more on the community.

Mathew Estigarribia

Community Marketing Manager

Powering up comment engagement

Crazy Games was dealing with tons of TikTok comments they needed to respond to, but wanted to keep things feeling real and friendly. Not an easy task when you're trying to talk to everyone!

Here's how they made it work with Scrollmark:

  • Scrollmark's AI actually figured out what people were saying in comments and jumped in with friendly, relevant replies
  • Check out the examples in the image - when someone mentioned being blocked, the AI quickly offered a solution with their backup site. When another fan got nostalgic ("I USED TO DO THIS OMD"), it matched that energy with some heart emojis
  • The whole thing ran smoothly on its own, turning basic comments into actual conversations
  • Most importantly, it kept Crazy Games' fun, casual vibe in every response

    • Setting the new high score

    Putting Scrollmark to work was a total game-changer for CrazyGames. Their social team was drowning in TikTok comments before, but this new setup meant they could actually keep up with fans while doing more of what they're good at.

    Check out what they pulled off:

    • Knocked out responses to over 14K comments automatically
    • Kept things feeling real and friendly (no robotic vibes here)
    • Handled way more fan interactions, with a 36% increase in their response rate, without needing to hire more people
    • Finally got time to make cool content instead of just keeping up with comments

    Their social team could finally breathe. No more spending all day just trying to keep up with comments. They got to do the fun stuff, like dreaming up new content ideas and finding better ways to connect with their fans.

    The proof was in the pudding - fans felt heard and stuck around for more. Pretty sweet deal when you can make your life easier AND keep your community happy at the same time.

    Crazy Games

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