Zero Latency VR Collects 246 Pieces of UGC Without Lifting a Finger

Headquarters

Melbourne, Australia

Founded

2013

Website

zerolatencyvr.com

Company Size

150

Instagram

@zerolatencyvr

Industry

Entertainment and Gaming

Zero Latency VR, a virtual reality gaming experience provider, wanted to streamline how they collected and managed UGC from their excited customers' Instagram Stories. The challenge was catching every brand mention and valuable contact data.

Highlights

Automation captures every Story mention

Automated system catches and processes every Instagram Story tag around the clock, replacing manual monitoring entirely.

Recognition drives more sharing

Quick response to Story mentions encourages repeat tagging, creating a self-sustaining UGC cycle.

Stories convert to contacts automatically

25% of tagged Stories led to email collection through natural, appreciation-focused outreach.

Results

373

Story Mentions Processed

116

Emails Collected

31%

Story-to-Lead Conversion Rate

What I love about Scrollmark is the responsiveness. I can ping the team with an idea and they're instantly on it. Then a week or two later, it's not just done - it's live and running automatically. It's incredible to see our ideas turn into actual results without any heavy lifting on our end.

Jeremy Bratetich

Marketing Manager

Capturing real-time moments at scale

The tricky part was ensuring no tagged Story went unnoticed and turning these organic moments into usable marketing assets, without having someone constantly monitoring Instagram. That's where Scrollmark came in.

Zero Latency set up an automation that would instantly catch Story mentions, tag users for tracking, and send permission requests via DM - while maintaining a friendly, on-brand voice.

Turning social sharing into marketing assets and contacts

For Zero Latency VR, this automated UGC collection system eliminated the need for expensive photoshoots or influencer partnerships and delivered results far beyond traditional lead generation methods.

A single professional shoot can cost upwards of $5,000 and an influencer campaign typically starts from $8,000. Having 79 pieces of approved, authentic content represents massive marketing spend efficiency.

The real power lies in the efficiency - traditional content creation requires significant time and social media team investment, Scrollmark automation turns everyday customer Stories into marketing assets at zero additional cost.

Also, while standard lead capture might cost $20-30 per contact, Scrollmark collected qualified leads from already-engaged customers at zero additional cost. Typical social media engagement disappears into the void but this campaign turned fleeting Stories into lasting marketing connections.

What makes this approach special is its organic nature - these aren't just any leads, they're customers excited enough to share their experience on Instagram. Paid lead gen often yields cold contacts and capturing emails from already-engaged customers who've experienced and shared about the brand always leads to better overall outcomes and efficient marketing spend.

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