Cozy Earth Drives Massive Engagement and Lead Gen on Instagram with Co-Branded Giveaway

Headquarters

Bluffdale, UT

Founded

2010

Website

cozyearth.com

Company Size

105

Instagram

@cozyearth

Industry

Home Furnishings

Cozy Earth, a premium bedding and loungewear brand, wanted to grow their social following and email list at the same time. So they teamed with Snowpine Lodge for their biggest giveaway on Instagram yet - a $29K ski and spa getaway.

Highlights

Social engagement hit record numbers

Single post attracted over 61K comments and 13K likes through co-branded giveaway campaign.

Automated rewards drive repeat engagement

Smart automation recognizes and rewards social interactions instantly, turning casual followers into active participants.

Smart automation unlocks dual growth

Automated flows turned massive engagement into 15K+ new followers and 3K+ leads.

Giveaway becomes lead magnet

Single Instagram post converted viral excitement into 3.6K qualified email leads.

DMs drive data collection on autopilot

Scrollmark sent out 12K+ automated conversations that turned social engagement into contact information.

Partnership amplifies reach

Co-branded campaign with Snowpine Lodge doubled lead collection opportunities naturally.

Results

61K+

Comments

13K+

Likes

15K+

New Followers for Both Brands

12K+

Auto-DMs Sent

3.6K+

Emails Collected

30%

DM-to-Lead Conversion Rate

We can’t believe it’s taken someone so long to figure this out! This was seriously such a seamless way to get email entries. We love Scrollmark!

Cozy Earth

Head of Social

Setting up an engagment and lead gen machine that never sleeps

The tricky part was making sure that they could handle thousands of comments and turn all that engagement they would get into actual leads, without having someone glued to Instagram 24/7. And that's where Scrollmark came in.

Cozy Earth set up an automation that would:

Catch every comment as it came in
Slide into people's DMs asking for their emails for a chance at extra entry
Snag their email addresses
Keep both brands growing their follower count
And do it all while they caught some z's

Once launched, the system eliminated manual work while maintaining authentic engagement. Commenters receive a personalized response that kept the conversation going. No missed comments, no engagement gaps overnight, and no worries about keeping up with viral moments - all engagement metrics tracked in real-time within Scrollmark's platform.

Breaking records (and systems!)

The engagement was so massive it actually pushed Scrollmark's system to its limits. With comments and DMs flooding in, our engineers had to jump into action to handle all the traffic. When your biggest problem is having too much engagement to manage, you know you're doing something right.

The campaign's success exceeded all expectations:

61,700 comments on a single post
13,108 post likes
12,270 automated DMs sent
3,633 emails collected
6,110 new followers for Cozy Earth
8,846 new followers for Snowpine Lodge

Turns out social media can do more than just rack up likes when you've got automation turning engagement into long-term community growth.

Since these people came in through Instagram and handed over their emails willingly, this is all high-quality, first-party data that's getting harder to come by in today's privacy-first world.

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