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XGT Fitness nets a 3,182% ROI from social journeys
- HQ
- Visalia, CA
- Founded
- 2019
- Team
- 2 people
- Locations
- 2
- Website
- xgtfitness.com
Owning a business has many moving parts, and nothing is more important to us than lead generation. Scrollmark has been instrumental in generating leads, responding to DMs and comments, and engaging quickly with potential customers to book and sell trial packages.
Social Journeys
Reaching prospects while interest is hot
Social used to be purely a marketing channel. It turned into a sales channel as prospective members commented on posts and sent DMs about trial packages.
- Scrollmark engages anyone who comments and answers DMs in real time.
- It asks interested prospects for their contact details in the same conversation.
- No lead falls through the cracks because someone was busy coaching.
The faster XGT responds to a comment or DM, the easier it is to convert that interest into a booked appointment and a membership.
Social CRM
Turning comments into members
Scrollmark passes each name, email, and phone number into ClubReady automatically, creating an immediate follow-up for membership sales.
XGT pegs its return from Scrollmark at 3,182%, and because members keep renewing, that impact compounds quietly month after month.
For a gym run by two people, this is what turns social from a nice-to-have into a dependable source of new members.
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One Cozy Earth journey collected thousands of first-party emails from socialHow one journey replied to 61,700 comments, DM'd every entrant, and grew Cozy Earth's email list by 3,600+ while saving 736 hours of manual work.