Cozy Earth collected 3,600+ emails from a single giveaway
- HQ
- Bluffdale, UT
- Founded
- 2010
- Employees
- 105
- Website
- cozyearth.com
We can't believe it's taken someone so long to figure this out! This was seriously such a seamless way to get email entries. We love Scrollmark!
Running a $29K giveaway without babysitting it
Cozy Earth teamed with Snowpine Lodge for their biggest Instagram giveaway yet, a $29K ski and spa getaway. They expected it to blow up and did not want to spend the week babysitting a comment section.
So they handed the heavy lifting to Scrollmark, which ran the whole flow on autopilot while the team watched the entries climb.
- Replied to all 61,700 comments the moment they landed.
- Then DM'd every commenter, offering a bonus entry in exchange for an email.
- Logged each email straight into Cozy Earth's social CRM inside Scrollmark.
In total, Scrollmark saved the team more than 736 hours of manual work, so a campaign at this scale ran without stretching anyone or slowing a single reply.
First-party emails, collected in the DMs
12K+ automated DMs went out and netted 3,600+ high-intent leads. Because every email came through an Instagram DM as part of a real conversation, it was clean, permission-based, first-party data.
- 61,700 comments on a single post.
- 12,270 automated DMs sent.
- 3,633 emails collected.
- 6,110 new followers for Cozy Earth, plus 8,846 for Snowpine Lodge.
When automation meets intent, one campaign can drive short-term performance and long-term community growth at the same time.
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