One Cozy Earth journey collected thousands of first-party emails from social
- HQ
- Bluffdale, UT
- Founded
- 2010
- Employees
- 105
- Website
- cozyearth.com
We can't believe it's taken someone so long to figure this out! This was seriously such a seamless way to get email entries. We love Scrollmark!
Running a $29K giveaway without babysitting it
Cozy Earth teamed with Snowpine Lodge for their biggest Instagram giveaway yet, a $29K ski and spa getaway. They expected it to blow up and did not want to spend the week babysitting a comment section.
So they set one journey to trigger on every comment, and the whole flow ran on autopilot while the team watched the entries climb.
- Replied to all 61,700 comments the moment they landed.
- Logged each email straight into Cozy Earth's social CRM inside Scrollmark.
- Checked the social CRM to see whether each commenter was already a follower or customer, to personalize the experience.
In total, Scrollmark saved the team more than 736 hours of manual work, so a campaign at this scale ran without stretching anyone or slowing a single reply.
First-party emails, collected in the DMs
12K+ automated DMs netted 3,600+ high-intent leads. Each address arrived through a conversation the customer chose to have, so the list is permission-based, first-party, and warm before the first send.
- 61,700 comments on a single post.
- 12,270 automated DMs sent.
- 3,633 emails collected.
- 6,110 new followers for Cozy Earth, plus 8,846 for Snowpine Lodge.
When automation meets intent, one journey drives short-term performance and long-term list growth at the same time.
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