Social Media Marketing
Get More Leads with 3 Kickass Social Media Engagement Post Ideas
May 01, 2024
Social Media Marketing
May 01, 2024
Ever post something and get a buzz when the likes and comments start rolling in?
It feels good, right? But then you look closer and realize—those thumbs-ups aren't turning into the kind of action that moves the needle for your business.
Here's the deal: it's cool to see those engagement numbers climb, but if they're not bringing in conversions, what's the point? So, let's switch gears. We're going to tap into some tactics that turn your social media to a solid player in your sales funnel.
I've got six killer social media engagement ideas for you. These aren't just going to make your notifications pop, use them and you’ll be snagging those emails and phone numbers in no time.
You can then retarget the leads, mix into your omnichannel campaigns, or just get straight to the heart of a sale. Get comfy, and let's dive in. This is going to be good.
This is one of the EASIEST ways to get your audience to eat out of your hand.
Think about it:
When you drop a mind-blowing fact about the culture, history, technology, trivia surrounding what you do, you're informing them about something they’ll relate to. And they’ll end up making a loose bond with the content and with you. They’ll trust you and stick around for more.
So, try this:
I get it—keeping an eye on comments and replying to each one can be a tough gig, especially when you're playing the numbers game.
But here's where Scrollmark steps in and makes life a whole lot easier. Not only does it help automate the conversation, but it actually helps you capture those precious email leads.
You can set up a journey in Scrollmark to recognize those key reactions and phrases in the comments. So, when someone drops a "wow" or a "I had no idea," Scrollmark can jump right in with a follow-up fact or a quick "Thanks for engaging!"
But why stop there?
You can also seize the moment to ask directly for their email, promising to keep them in the loop with more cool facts and updates. Use this as an opportunity to fatten your email list.
And here’s the cool part: with Scrollmark, you can set up a 'Listener' to keep an eye out for when someone sends a message with their email address. When that happens, you've got an automation hero ready to swoop in.
This way, you're building your DM list with eager participants who are looking forward to your content.
All the emails, phone numbers, and other first-party and zero-party data that you collect finds a home in the Audience tab of Scrollmark. From there, it's just a click away from being exported into your CRM, marketing automation software, or customer support tools. This is where engagement meets efficiency—neatly organizing your leads and making them action-ready for your next marketing move.
And just like that, you're turning comments into leads at lightning speed.
If you really want to ramp up the fun on your social channels while getting valuable zero-party and first-party data, try ‘This or That’ polls—a simple and powerful way to engage your audience and peel back the layers on their preferences.
Here’s how to make the most of it:
This or That polls can be a fun part of your social media calendar that entertains, engages, and gives insight into your audience.
Now, you could manually comb through each comment to pick up on your followers' preferences. But let’s be honest, doing that can be a drag. Why not kick things up a notch and automate this?
You can create a journey in Scrollmark that kicks off when people comment with their poll emoji.
Once they've commented, send them a DM to acknowledge their choice and dig a little deeper. This is your chance to learn more about why they made their choice, which helps you gather richer data. Ask a couple questions based on their poll choice to really get what’s behind their preference.
As they reply, tag them in Scrollmark. These tags are like little breadcrumbs that help you see who likes what.
All this juicy data gets neatly organized in the Audience tab on Scrollmark. It’s ready whenever you need to pull it into your CRM or customize your next campaign.
At the end of their journey, check if you’ve already got their email.
If not, tempt them with something cool in exchange for it. Maybe a discount, exclusive access, or a sneak peek they can’t resist.
When they send their email, send them a simple thank you DM.
Look, collecting data is important for businesses and brands, I get it, but it doesn't have to be a drag. Engaging your followers in a way that doesn’t feel like they’re just handing over precious info for a limp freebie actually makes a big difference.
By using this approach, it won’t feel to the users like you’re probing for data - they’ll feel like you're inviting them into a conversation, respecting them as individuals with choices and opinions, understanding them on a human level, not just as another data point.
This way, the whole experience becomes engaging and meaningful, making it fun for everyone involved.
Giveaways are everyone’s favorite, right? Giveaway tweets have, on average, 1350% higher engagement on Twitter. Instagram is the most popular giveaway platform, with more than 53 million posts for giveaways.
Our platform stats agree as our customers see a whopping 90% DM open rate for giveaways sent through our platform.
Traditional social media giveaways often require you to jump through several hoops: follow us, like and share the post, tag a couple of friends. These actions are designed to move the engagement metrics, but they can also spook away people who prefer not to broadcast or tag others.
Here's a refreshing twist:
Host mini-giveaways where all you need to do is comment. Simples. This approach is perfect for the shy folks who'd still love to engage without the spotlight.
And here’s a little secret: comments are valued highly by social media algorithms. More than likes, reacts, AND shares. The more comments you have the harder the algos push your posts beyond your immediate circle, reaching non-followers and popping up in Explore or For You feeds.
Tiege Hanley recently hosted such a mini-giveaway. They kept it super simple, asking users to just comment “WASH”, which lowered the barrier for participation and made it super accessible for everyone—no need to share or tag friends.
While that’s a solid approach, want to know a simple tweak you can make to this to ramp up engagement and collect even more leads? Focus on creating posts that have a broad appeal.
Posts that connect on a more universal level and excite or intrigue people have the potential to go beyond just your current followers, reach new eyes, and draw in a wider audience who are eager to jump into the conversation.
Instead of focusing on product or the brand, consider a theme or question that resonates more widely. Tiege Hanley can do something like this next:
“Ever wonder how superheroes manage to look great after an epic battle? 😄 If you could create a superhero skincare power, what would it be? Comment with your most creative idea and enter our giveaway! We’ll randomly select winners from all the entries submitted in the next 7 days. Let's have some fun and save the day with great skin! Your creativity could snag you one of our exclusive 25% OFF discount coupons!”
We did two things here:
Mini-giveaways like these turn passive scrollers into active participants, deepening their engagement with your brand and improving your reach. It’s a win-win approach that makes giveaways fun and accessible for everyone.
But how do you turn those comments into a list of sweet, sweet emails?
Let’s be real, old-school marketing automation on social media was a bit of a snooze. Even if someone actually dropped their email in your comments or slid it into your DMs, you had to go on a treasure hunt, manually collecting each one—like digging for gold with a teaspoon.
Here’s how you can use Scrollmark to bring marketing automation to your socials:
You can create a journey that goes off whenever someone comments on the post. In the DM that you pre-set, ask for their as a final step to enter the giveaway.
The emails you collect will show up in the Audience tab, ready to be exported. You can also tag people as ‘Giveaway Participant’ and ‘Giveaway Winner’ if this information will be relevant for your future campaigns. For this, just follow what we did in the previous tactic.
Once they send over their email, hit them back with another DM confirming their successful entry.
Here’s where the A/B testing node comes into play. Set it up with a 20%-80% weightage. The lucky 20% get the winner's DM, and the 80% get the "nice try" nudge.
But here's one more trick: Upload a stash of 25 unique discount coupons to Scrollmark and link these bad boys to the winner DMs.
As winners pop up, they snag a coupon from your collection. When you hit empty, Scrollmark automatically stops sending the winner DMs.
Anyone late to the party gets the default "Oops, all out of luck...and coupons" message.
Remember to show off the winners publicly in a post and IG Story. This builds trust and shows that your giveaways are genuine. Celebrate your winners and share their excitement.
And that, folks, is how you turn a simple comment game into an email-gathering, engagement-driving machine with just a few clicks.
Less grunt work, more fun, and who knows? Maybe even a big boost in sales.
Remember, while we’ve accepted engagement as the star of the show on social media, it’s really just the opening act. The headliner? Generating leads, getting sales.
But here’s the catch:
You can't reel in high-quality leads without first laying down some solid engagement tracks.
So, how do you make sure your engagement efforts are not just noise but a prelude to valuable conversions? Here are a couple of street-smart tips:
If you have any comments or questions, don’t hesitate to ping me on Twitter.