Scrollmark Updates
We’re Now Scrollmark and Here’s the Lowdown
Akshay Madhani
March 14, 2024
If you've been keeping an eye on us, you might have caught wind of some exciting changes happening around here. It's official: DropYacht is now Scrollmark. But as you've probably guessed, this isn't just about swapping out a logo or changing our email signatures. We're here to share the story behind the rebrand, the mission that's guiding us, and what this means for you - our valued community.
Why the change
DropYacht was our first chapter, bringing marketing automation tech to Web3 companies using the blockchain as a new communication layer.
"Drop" was for the excitement of fresh launches, and "Yacht" was our nod to the whole sea vibe in Web3.
The more we chatted with Web3 folks, the clearer it became. Our hunch about marketing automation was on point, but these companies were looking for something more.
They needed a hand in building their communities on organic social, with a personal touch in their outreach and rewards.
As we dug deeper into conversations, it hit us – it wasn't just about Web3.
Marketing automation on social makes real magic possible, turning every scroll into a strategic move toward real connections and conversions.
Enter Scrollmark.
It's the same us, but with a sharper focus on social marketing automation.
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What's new with Scrollmark
Scrollmark isn't just what you'll call us—it's the promise we're making to change how you engage, automate, and convert on social.
Your socials will go from collecting just likes and shares to netting leads in your CRM and sales directly in DMs.
Here's what's on the horizon:
- Innovative features: Expect updates like drip campaigns, AI messaging, and more features designed to make your social media conversion game stronger.
- Better UX: We're revamping our platform to make it super straightforward, user-friendly, and downright fun to use.
- Deeper insights: With our new analytics, you'll get data that goes beyond surface-level metrics, helping you understand the real impact of your social media efforts.
Dive into social success—subscribe for pro conversion tips
What this means for you
Our core mission remains the same: we’re still passionate about creating tools that businesses and creators need to smash their goals.
For our current users, partners, and DropYacht OGs, this transition to Scrollmark represents an upgrade in our focus and speed at which we’ll move.
Your existing strategies and campaigns will only get stronger, powered by our souped-up platform and cool new features we're rolling out.
And if you're just joining the party—nice timing!
You're stepping into a community hell-bent on redefining social media’s place in marketing funnels.
We're psyched for what's ahead and super thankful for everyone who’s got our back.
Cheers to fresh starts. Keep your eyes peeled for the latest and greatest from us.
Welcome to the Scrollmark era – where we make every interaction count.