Activate your audience and turn superfans into brand advocates with your very own social fan club program.
See how top brands use this feature in their playbook
Built in partnership with
Official partner of
Appreciate your fans and watch them multiply. Scrollmark powered social fan clubs turn recognition into organic reach, UGC, and natural brand advocacy.
Spot high-value followers
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Score every interaction - comments, mentions, and UGC. Easily identify your biggest fans and most influential followers based on their actual engagement, follower count, and more.
Drop rewards automatically
Scrollmark tracks engagement for every user, 24/7. When someone hits milestone territory, rewards drop automatically - creating that irresistible feedback loop that keeps fans coming back for more
Seed viral growth
Regular rewards create engagement habits. Suddenly your fans are commenting more, creating more UGC, and mentioning you more – building word-of-mouth that algorithms love.
Shopkick wanted to increase their organic engagement on Instagram without relying on expensive influencer strategies. Scrollmark's smart automation spotted and rewarded their fan activity in real-time, multiplying their engagement and community growth.
Shopkick’s story
We highly recommend investing in Scrollmark’s social fan club program! It’s a win-win: customers feel valued and engaged, while brands see increased visibility and KPIs.
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Turn everyday engagement into fan club growth. Comments, DMs, and mentions become your pipeline for superfans who champion your brand.
Turn comments and DMs into fan club doorways
Anyone who comments or DMs you can be sent an instant fan club invite. One interaction, automatic welcome, new community member. No extra steps needed.
Let influencers be your fan club talent scouts
Comments on influencer posts become your fan club recruits. Auto-replies connect with interested fans and bring them directly into your community.
Give ad commentors a seat in your fan club
People engaging with your ads are showing interest in engaging. Personalized replies welcome them into your fan club, shifting paid clicks into active community members.
Instant onboarding
Hook new followers right away with personalized welcome messages that introduce your fan club and tease the perks they'll unlock through engagement.
Customize your point system
Score every interaction your way by setting values for comments, tags, mentions, and more. Weight the actions that matter most to your brand.
Tiered rewards
Stack rewards that get better over time and create a ladder of perks that keeps fans grinding for the next level - the more they engage, the more they get.
From the moment you onboard, we’ll provide personalized, hands-on support every step of the way. We’ll help you set up social loyalty, answer your burning questions, and brainstorm with you in our shared Slack or Google Chat groups.
Our team will help you understand and use Scrollmark to squeeze every drop of ROI out of your socials.
Apparel & Fashion
📒 Send customers catalog
🔖 Answer from FAQ on fitment
📦 Shipping updates from orders
Food & Beverage
🏅 Exclusive social loyalty rewards
🎁 DM-exclusive daily specials
❓ Instant answers
Restaurant & QSR
⭐ Social check-in points
🎉 Loyalty program enrollment
🛎️ Real-time order updates
Beauty & Self Care
💄 Social engagement tiers
✨ Personalized product matcher
📅 Automated appointment booking
Franchisee Businesses
🏪 Local franchise finder
🌟 Customized location promotions
🎉 Local event promotions
Sports & Entertainment
🏆 Exclusive content access
🏅 Fan engagement challenges
🎫 Quick ticket assistance
Baby Brands & Child Care
👶 Milestone photo rewards
🍼 Age-specific product advisor
🚼 Parenting tips subscription
Pets & Hobbies
🐾 Pet photo contests
🐶 Pet care FAQ bot
🏷️ Personalized product alerts
Gaming & Tech
🎮 Social engagement leaderboard
🏆 Deep in-game integration
💻 Game release countdowns
9/10 social teams choose Scrollmark after a demo
